As new media advance rapidly at present, consumer groups prefer rich media such as video and audio to learn information about enterprises and brands. According to a survey, over 70% of advertisers would spend their publicity expenses in multimedia advertising instead of traditional advertising forms such as paper media. An effective multimedia publicity content can help brands compete for more market shares and get more opportunities to interact with global consumers. In order to trigger responses of consumers, brand promotion videos, product technical guidance videos and teaching audios all should be in the language of the target market and conform to local cultural habits.
Multimedia localization is a diversified business and involves tedious processes and complex procedures. To this end, a professional team and advanced software and hardware facilities are required and resources and project duration need to be coordinated by special personnel. Therefore, you need to cooperate with professional service providers of multimedia localization.
